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Unit 4: Creating a Wedding Logo

logo

How to Create a Drop Dead Gorgeous Wedding Logo- Without Paying Hundreds of Dollars to a Graphic Artist!

Ok this is the fun part!! Logo design!

Now that you have a branding image/mood-board from the last tutorial, you can design a logo that will fit in to the image of the brand that you want to create!

There are so many nice logos out there! I find it easiest to look at some other logos you like the look of, and use those to form the basis of your inspiration- in which you can change and modify elements to suit your business name and look!

It is easiest to show a graphic artist some examples of what you do like, and what you don’t like- so they get an idea of what you are wanting and your style and branding image.

You can also research logo ideas in Pinterest as well!

Wedding Logo Inspiration:

 

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The ideas are endless! Collect ideas and clippings that you like, to help you design your logo- then follow the steps below to begin to format and put together your own unique logo.

 

3 Easy Steps To Creating Your Wedding Logo 

 

logo 1

Step 1: Selecting a Font

Choose a font that you will use consistently in your logo, website and marketing materials. ( Remember branding is about consistency!)

http://www.dafont.com/

http://www.1001freefonts.com ( this one is great because you can write your business name in and preview to see what it looks like!

http://www.fontsquirrel.com/

You can use a few different fonts in your logo and branding.  For example, you may like to choose a cursive or script font for part of your logo or business name, then a clean contemporary font for the other part.

 

Step 2: Selecting Graphics: ornaments, scrolls, borders, embellishments

Step 2 is about selecting small little elements to go into your logo to make it unique.  It could be a scroll, a special border, a love heart, a damask print, a flower, a border, a bird, a bride!  If you look at all the examples above, they all have small little elements in their logo that makes it unique, and forms part of their logo and branding.  You don’t have to have a graphic item in your logo, these are just some ideas to give your logo a unique touch.

Where to find graphic items such as ornaments, scrolls, borders and embellishments to use in your logo:

www.istockphoto.com

  1. Select the ‘illustration’ tab at the top menu bar.
  2. In the search bar at the top, type in these keywords to get some ideas to inspire you:
  • create-logo-wedding-ring-other-design-99designs_34880275~a1b54c9a6db9422dbaef4142a50b2403a94c8bd0_largecropwedding
  • Scroll Frames
  • Invitation
  • Swirl
  • Floral pattern
  • Love
  • Ornate
  • Wedding monogram

www.canva.com

www.dollarphotoclub.com

www.shutterstock.com

www.etsy.com 

Step 3: Decide On Your Company Colours

Select the colouring of your logo. (i.e the colour of the graphics, and the font colors.)  These colors should be used in all your marketing, stationary, business cards and more.

PantoneSpring2011ColorPalette

Getting Your Logo Designed

Where to find logo cost graphic artists to design your logo:

www.fiverr.com

www.etsy.com

www.odesk.com

www.elance.com

 

Free tools to make your own monogram/ logo:

www.designmantic.com/monogram-design/gallery

www.canva.com

 

workbook

 

 

Homework Activity

 

 

1. Research logo ideas that fit into your business branding.  Use your mood-board created in unit 3 as inspiration and direction. Collate your ideas together into a folder on your computer, or phone.

2. Select a font that you would like to use as the basis for your wedding logo.

3. Select any additional graphic items that you would like to use in your wedding logo.  Make sure it is coherent with your wedding brand and image. Ask yourself the question- does this graphic item fit in to my wedding image? Does it communicate my branding message?

4. Select a colour scheme for your logo.

5. Use a graphic artist or a graphic program to put together the logo ideas- and come up with a few different options and versions for your logo.

6. Ask your friends and family which logo design they prefer- and get some feedback on how your logo reflects your brand.

7. Decide on the logo that you like the best, and best fits in to your business philosophy!

 

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