Instagram Marketing For Your Wedding Brand
Like Pinterest, Instagram is a hit. Since last weeks eclass on Pinterest, we thought it was only fair to showcase how you can use Instagram to powerfully promote your wedding business.
Instagram has the perfect target market for the wedding industry, as many users are visually inspired!
Instagram is a popular app for your smart phone, where you can take a photo, edit it and upload for users to see! It has over 100 million users worldwide!
Companies have started using the handy photo-editing app as yet another means of social media marketing. It is particularly useful for wedding brands!
At a branding level, Instagram can be used to emotionally engage customers, show the world the “human side” of your company, encourage interaction with customers and ultimately reach a large audience of social media savvy users.
Like all social media platforms, when a campaign is executed with precision and creativity, Instagram becomes more than just an app. It becomes a powerful marketing tool.
The main aim for using Instagram for your wedding business is to create a brand name, and generate leads/ customers to book your wedding service!
In Instagram you can not only put up a pretty picture of your designs, but you can also include a description and link to your website for followers to buy!
Instagram Video Tutorial- Introduction To Instagram For Your Wedding Business
8 Tips on How to Market your Wedding Business on Instagram!
1. Communicate a lifestyle. Red Bull for instance is using visual storytelling to share attractive fun and action-theme photos but also uses user generated content from their fan and follower base.
2. Be creative and outstanding.
‘The Style Co’ have not only managed to make a brand from a common commodity of wedding decorators, but this is without doubt one of the best brands presence (892.000 followers) on Instagram. They are real inspiration, posting photos in different surroundings and occasions, staying true to its brand message and story.
- Showcase products in original ways.
Try not using Instagram just for the sake that anyone thinks it is cool right now. Burrbery is 156 year old British brand and an excellent example of how fashion brands should use photography to appeal to their fans.
- Add text to your image.
You can instill a little humor in your photos sometimes by embedding text on them. Try this“Phonto” app (for iTunes and Android)
- Share behind the scene photos.
Here is an example of a fun and interesting behind the scenes photo at a fashion show! Victoria Secrets is a great example of this!
- Use Hashtags to increase reach.
If you want more people to find out about you and see your photos, you should definitely add relevant hashtags. ( A Hash tag is a description of the photo: for example: #style #summerdress #fashion )
Webstagr.am and Statigr.am are great ways to discover what people love to share. And brands should definitely check out Followgr.am – one of the best interfaces to enjoy Instagram photos on the web.
- Consider using professional apps to edit photos.
There are plenty of apps who can make your photos aweasome and here is a list for few of them you could try:
- Run photo contests.
Promotions are always great way to increase brand awareness and/or visibility. A brand can run simple contest by using a hashtag or choose professional service like Nitrogr.am
However, we must make sure that official terms and conditions for the contest are make publicly available or the promotion may backfire.
Instagram Marketing Tips
Homework
- Set up your own Instagram account! Download the App straight to your mobile..
- Upload your business logo, link to your website and images of your previous work, you at the office or out on the job, or just wedding inspiration pics!
- Start Instgramming- at least one pic a day to start building your traffic and reach! Use popular hash tags to get traffic to your account- and build followers!